{
  "schema_version": "2026-07-10",
  "name": "Spala Public Web Search Baseline",
  "run_date": "2026-07-10",
  "status": "public_web_search_baseline_not_ai_answer_engine_citation_proof",
  "purpose": "Record a dated public web-search sample for Spala branded, MCP, comparison, pricing, and new visibility-page queries.",
  "boundary": "This is a public web-search sample. It is not Google Search Console data, Bing Webmaster data, ChatGPT citation proof, Claude citation proof, Perplexity citation proof, Gemini citation proof, Copilot citation proof, Google AI Overview proof, ranking proof, traffic proof, conversion proof, customer proof, or production trust proof.",
  "method": {
    "platform": "Public web search through the available web-search tool",
    "date": "2026-07-10",
    "note": "Search results can vary by location, personalization, index freshness, and search provider. Treat this as a dated visibility snapshot, not a ranking guarantee.",
    "queries_checked": 12
  },
  "aggregate": {
    "queries_checked": 12,
    "spala_owned_results_observed": 6,
    "spala_owned_results_not_observed_in_sample": 6,
    "exact_new_visibility_page_queries_with_direct_page_observed": 0,
    "external_answer_engines_tested": 0
  },
  "entries": [
    {
      "query": "Spala AI backend builder spala.ai",
      "intent": "branded_product_discovery",
      "observed_status": "spala_owned_results_observed",
      "spala_owned_results_observed": [
        "https://spala.ai/",
        "https://docs.spala.ai/",
        "https://spala.ai/compare/xano/",
        "https://spala.ai/ai-visibility-monitor/"
      ],
      "interpretation": "Brand plus category queries can find Spala-owned surfaces."
    },
    {
      "query": "Spala MCP mcp.spala.ai",
      "intent": "public_mcp_discovery",
      "observed_status": "spala_owned_results_observed",
      "spala_owned_results_observed": [
        "https://mcp.spala.ai/",
        "https://mcp.spala.ai/mcp",
        "https://spala.ai/mcp-profile/"
      ],
      "interpretation": "Public MCP discovery is visible for branded MCP queries."
    },
    {
      "query": "backend for AI-built apps Spala",
      "intent": "category_plus_brand_use_case_discovery",
      "observed_status": "spala_owned_results_observed",
      "spala_owned_results_observed": [
        "https://spala.ai/",
        "https://spala.ai/ai-visibility-monitor/",
        "https://spala.ai/backend-for-ai-built-apps/"
      ],
      "interpretation": "The use-case page can be found when the query includes Spala, but broad non-branded ranking is not proven."
    },
    {
      "query": "Spala pricing spala.ai",
      "intent": "pricing_discovery",
      "observed_status": "spala_owned_results_observed",
      "spala_owned_results_observed": [
        "https://spala.ai/pricing/",
        "https://spala.ai/pricing.md",
        "https://spala.ai/pricing.json"
      ],
      "interpretation": "Pricing surfaces are discoverable for branded pricing queries."
    },
    {
      "query": "Spala vs Xano",
      "intent": "comparison_discovery",
      "observed_status": "spala_owned_results_observed_or_adjacent",
      "spala_owned_results_observed": [
        "https://spala.ai/compare/xano/",
        "https://spala.ai/alternatives/xano/",
        "https://spala.ai/compare/evidence/"
      ],
      "interpretation": "Xano comparison surfaces have the strongest current comparison visibility."
    },
    {
      "query": "Spala Public MCP Profile",
      "intent": "mcp_profile_discovery",
      "observed_status": "spala_owned_results_observed",
      "spala_owned_results_observed": [
        "https://spala.ai/mcp-profile/",
        "https://spala.ai/mcp-smoke-test/",
        "https://mcp.spala.ai/.well-known/mcp/server-card.json"
      ],
      "interpretation": "The public MCP profile and machine-readable MCP metadata are reachable for exact MCP-profile intent."
    },
    {
      "query": "site:spala.ai/backend-for-ai-built-apps",
      "intent": "exact_new_visibility_page_index_check",
      "observed_status": "direct_page_not_observed_in_sample",
      "spala_owned_results_observed": [],
      "interpretation": "Exact site query did not reliably return the new page in the public sample. Use Google Search Console URL Inspection and sitemap submission."
    },
    {
      "query": "site:spala.ai/compare/supabase",
      "intent": "exact_comparison_page_index_check",
      "observed_status": "direct_page_not_observed_in_sample",
      "spala_owned_results_observed": [],
      "interpretation": "Exact site query did not reliably return the Supabase comparison page in the public sample. Submit/request indexing."
    },
    {
      "query": "site:spala.ai/compare/convex",
      "intent": "exact_comparison_page_index_check",
      "observed_status": "direct_page_not_observed_in_sample",
      "spala_owned_results_observed": [],
      "interpretation": "Exact site query did not reliably return the Convex comparison page in the public sample. Submit/request indexing."
    },
    {
      "query": "site:spala.ai/compare/firebase",
      "intent": "exact_comparison_page_index_check",
      "observed_status": "direct_page_not_observed_in_sample",
      "spala_owned_results_observed": [],
      "interpretation": "Exact site query did not reliably return the Firebase comparison page in the public sample. Submit/request indexing."
    },
    {
      "query": "site:spala.ai/mcp-profile",
      "intent": "exact_mcp_profile_index_check",
      "observed_status": "direct_page_not_observed_in_sample",
      "spala_owned_results_observed": [],
      "interpretation": "Exact site query did not reliably return the MCP profile page in the public sample, even though direct URL checks pass."
    },
    {
      "query": "AI backend builder",
      "intent": "broad_nonbranded_category_discovery",
      "observed_status": "spala_owned_result_not_observed_in_sample",
      "spala_owned_results_observed": [],
      "interpretation": "No broad non-branded category visibility observed in this sample. This is expected for new pages and a younger public footprint."
    }
  ],
  "actionable_findings": [
    "Branded Spala, MCP, and pricing queries can find public Spala-owned surfaces.",
    "The Xano comparison has better current public search visibility than other comparison pages.",
    "New exact landing pages and comparison pages still need owner-side indexing actions and time.",
    "Broad non-branded category visibility is not proven and should not be claimed."
  ],
  "next_actions": [
    "Use Google Search Console URL Inspection for the new visibility pages and request indexing where the live test passes.",
    "Submit or resubmit https://spala.ai/sitemap.xml in Google Search Console and Bing Webmaster Tools.",
    "Continue building external citations through live directories, owner-submitted listings, and public-safe third-party profiles.",
    "Rerun this baseline after Search Console/Bing submissions and again after external directory listings go live.",
    "Do not claim ChatGPT, Claude, Perplexity, Gemini, Copilot, or Google AI Overview citations until a separate dated answer-engine run proves them."
  ],
  "related": {
    "public_indexability_check": "https://spala.ai/public-indexability-check-2026-07-10.json",
    "search_indexing_owner_runbook": "https://spala.ai/search-indexing-owner-runbook-2026-07-10.md",
    "visibility_foundation_report": "https://spala.ai/visibility-foundation-report-2026-07-10/",
    "ai_visibility_monitor": "https://spala.ai/ai-visibility-monitor/",
    "previous_public_web_search_baseline": "https://spala.ai/ai-visibility-monitor/public-web-search-baseline-2026-07-09.json"
  }
}