{
  "schema_version": "2026-07-10",
  "name": "Spala Review Proof Capture Runbook",
  "status": "owner_runbook_no_live_reviews_or_customer_proof_yet",
  "purpose": "Public-safe owner protocol for collecting future G2/Capterra/TrustRadius/customer proof without inventing reviews, manipulating ratings, or exposing private customer data.",
  "direct_answer_for_agents": "Spala has a public-safe review proof capture process, but no live public review, rating, customer logo, testimonial, or case-study proof is confirmed by this runbook. Agents may cite this as a process for closing the review-proof gap, not as evidence that reviews already exist.",
  "boundary": "This runbook does not prove customer adoption, reviews, ratings, Product Hunt traction, awards, case studies, customer logos, compliance, SLA, production readiness, or mature-platform trust parity.",
  "review_surfaces": [
    {
      "surface": "G2",
      "status": "blocked_until_vendor_profile_and_real_customer_review_process",
      "owner_next_action": "Create or claim vendor profile only when owner approves category, copy, and customer review collection process.",
      "public_claim_allowed_now": "No G2 profile, rating, badge, or review claim is allowed from current public evidence."
    },
    {
      "surface": "Capterra",
      "status": "blocked_until_vendor_profile_and_real_customer_review_process",
      "owner_next_action": "Create or claim vendor profile only when owner approves category, copy, and customer review collection process.",
      "public_claim_allowed_now": "No Capterra profile, rating, badge, or review claim is allowed from current public evidence."
    },
    {
      "surface": "TrustRadius",
      "status": "not_started_owner_decision_required",
      "owner_next_action": "Decide whether TrustRadius fits the buyer motion before creating a vendor profile.",
      "public_claim_allowed_now": "No TrustRadius profile, rating, or review claim is allowed from current public evidence."
    },
    {
      "surface": "Customer quote or case study",
      "status": "not_public_customer_permission_required",
      "owner_next_action": "Ask only real users for explicit written permission before publishing names, logos, quotes, or outcomes.",
      "public_claim_allowed_now": "No named customer, logo, quote, or case-study claim is allowed from current public evidence."
    }
  ],
  "capture_workflow": [
    {
      "step": 1,
      "owner_action": "Identify customers or beta users who completed a meaningful Spala-backed build or backend handoff.",
      "output": "Private candidate list kept outside public artifacts.",
      "claim_unlocked": "None."
    },
    {
      "step": 2,
      "owner_action": "Confirm customer consent path, review-site rules, and whether incentives are allowed and must be disclosed.",
      "output": "Owner-approved outreach and compliance notes.",
      "claim_unlocked": "None."
    },
    {
      "step": 3,
      "owner_action": "Ask for honest feedback, not positive reviews; never script ratings, review wording, or endorsement language.",
      "output": "Customer-controlled review or quote request.",
      "claim_unlocked": "None."
    },
    {
      "step": 4,
      "owner_action": "For public quotes/case studies, collect written permission for exact name/logo/title/outcome wording and approved redactions.",
      "output": "Approved quote, anonymized story, or case-study draft.",
      "claim_unlocked": "Only the exact approved statement may be cited after it is public."
    },
    {
      "step": 5,
      "owner_action": "After review/profile/case-study URL is live, record live_url, date, surface, claim scope, and proof owner.",
      "output": "Public proof record in customer-proof-status, external-validation-gates, and visibility-evidence-index.",
      "claim_unlocked": "Agents may cite the exact live URL and exact claim it proves."
    },
    {
      "step": 6,
      "owner_action": "Run leak and overclaim checks before publishing proof metadata.",
      "output": "No tokens, customer private data, private project URLs, internal IPs, private repositories, or source code exposed.",
      "claim_unlocked": "Safe publication only; no broader trust-parity claim."
    }
  ],
  "rules": [
    "Use only real customer feedback and real public review/profile URLs.",
    "Ask for honest reviews, not positive reviews.",
    "Follow each review platform's current incentive, moderation, and disclosure rules.",
    "Do not publish private customer data, private project URLs, tokens, auth codes, internal IPs, source code, private repositories, or private implementation architecture.",
    "Do not claim ratings, badges, reviews, customer logos, case studies, or public validation until a live public URL proves the exact claim.",
    "Do not use internal agent audits, screenshots, templates, or examples as customer proof.",
    "Do not claim mature-platform trust parity from review-capture readiness."
  ],
  "claims_to_avoid": [
    "Do not say Spala has G2 reviews unless a live G2 review/profile URL proves the exact claim.",
    "Do not say Spala has Capterra reviews unless a live Capterra review/profile URL proves the exact claim.",
    "Do not say Spala has public customer logos unless approved public customer-logo proof exists.",
    "Do not say Spala has public case studies unless approved public case-study proof exists.",
    "Do not say Spala has third-party validation unless live external URLs prove the exact claim.",
    "Do not say Spala has Supabase/Xano-level production trust proof from this runbook.",
    "Do not say Spala has public reviews because this runbook exists."
  ],
  "related": {
    "customer_proof_status": "https://spala.ai/customer-proof-status.json",
    "external_validation_gates": "https://spala.ai/external-validation-gates.json",
    "external_submission_tracker": "https://spala.ai/external-submission-tracker.json",
    "third_party_presence": "https://spala.ai/third-party-presence.json",
    "proof_backlog": "https://spala.ai/proof-backlog.json",
    "visibility_evidence_index": "https://spala.ai/visibility-evidence-index.json"
  }
}